Speeches & Interviews

Indian Coffee: A Brew of History, Diversity, and Global Reach

January 07, 2025

Manish Manish

History and Evolution of Indian Coffee

Coffee was introduced to India in the 17th century when Baba Budan, a Sufi saint, smuggled seven coffee beans from Yemen and planted them in the hills of Chikmagalur, Karnataka. These hills, now named after him, became the cradle of coffee cultivation in India. Over time, British colonialists commercialized coffee farming, establishing plantations in the southern states. India is unique for its "shade-grown" coffee, where plants are cultivated under a canopy of trees. This method preserves biodiversity and contributes to the coffee's distinct flavor profile.

Coffee-Producing Regions in India

India’s coffee belt spans across the southern states of Karnataka, Kerala, and Tamil Nadu, which together account for over 90% of the country’s production. - Karnataka: Known for its Arabica and Robusta varieties, the state produces about 70% of India's coffee. - Kerala: The Wayanad region is particularly famous for Robusta coffee. - Tamil Nadu: The Nilgiris region specializes in Arabica coffee with floral and fruity notes. Other notable regions include Andhra Pradesh and the northeastern states like Nagaland and Arunachal Pradesh.

Types of Coffee Grown in India

India grows two main varieties of coffee: 1. Arabica: Known for its mild flavor and aromatic profile, Arabica coffee is predominantly grown in high-altitude regions. 2. Robusta: Stronger and less acidic, Robusta thrives in lower altitudes and is valued for its higher yield. Specialty coffees like monsooned Malabar coffee, which undergoes a unique aging process during the monsoon, and organic and shade-grown coffees are gaining popularity in domestic and international markets.

Coffee Production and Export Market

India ranks as the seventh-largest coffee producer in the world, producing over 350,000 metric tons annually. The Indian Coffee Board plays a crucial role in supporting farmers and promoting exports. Key Export Statistics India’s coffee exports in the fiscal year 2023-24 were valued at $1.28 billion, reflecting a 12.22% growth compared to $1.14 billion in 2022-23. This surge is attributed to heightened global demand for Indian Robusta coffee and rising international coffee prices. During the January-March period of 2024 alone, coffee shipments amounted to ₹3,644 crore, a significant increase from ₹2,604.44 crore in the same period of 2023. Key Export Destinations Indian coffee is exported to over 50 countries, with Europe being the largest market. - Italy: The top importer of Indian coffee, especially Robusta. - Germany and Belgium: Significant markets for both Arabica and specialty coffees. - USA and Russia: Emerging markets for Indian coffee. India-Cyprus Coffee Trade Although Cyprus is not a major coffee producer, it has a growing coffee culture. India's export of coffee beans to Cyprus is modest but holds potential for growth. Cypriots, known for their love of strong and dark coffee (like Turkish and Greek coffee), may find Indian Robusta a suitable match for their taste preferences.

Coffee Consumption in India

While tea has traditionally been the beverage of choice in India, coffee consumption is on the rise, particularly in urban areas. - South Indian Filter Coffee: A staple in southern households, brewed using a metal filter and mixed with milk and sugar. - Instant Coffee: Widely consumed across the country due to its convenience. - Specialty Coffees: Gaining popularity in cities with a growing café culture.

Major Coffee Chains in India

International chains like Starbucks and Costa Coffee, along with homegrown brands such as Café Coffee Day (CCD), Blue Tokai, and Third Wave Coffee Roasters, have transformed India’s coffee landscape. These chains cater to the evolving preferences of young, urban consumers.

Comparison: Coffee Drinking Habits in India and Cyprus

- India: Coffee consumption is heavily regional, with the south being more coffee-centric. Filter coffee and instant coffee dominate the market, and café culture is booming in urban areas.

- Cyprus: Traditional coffee culture revolves around Cypriot coffee, served in small cups, similar to Turkish coffee. Café culture is vibrant, but preferences lean towards strong and dark coffee.

Future of Cooperation in Coffee Trade

India and Cyprus can strengthen their coffee trade and cultural ties in several ways: 1. Market Expansion: Promoting Indian specialty coffees, such as monsooned Malabar, in Cyprus.

2. Cultural Exchange: Hosting coffee festivals and events to introduce Cypriots to Indian brewing techniques like filter coffee.

3. Collaborative Ventures: Establishing partnerships between Indian coffee exporters and Cypriot importers to cater to niche markets.

4. Tourism and Coffee Trails: Encouraging coffee tourism in India for Cypriots to explore plantations and heritage.

Conclusion

Indian coffee, with its rich history, unique flavors, and growing global presence, has immense potential to expand into new markets like Cyprus. Through collaborative efforts, both countries can create opportunities for mutual growth, further strengthening their cultural and economic ties. As Indian coffee continues to gain recognition worldwide, its journey from the lush plantations of Karnataka to international cups remains a story worth celebrating.

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